The Eco 8000 is the only blow dryer on the market equipped with an eco-friendly ceramic heating element that emits a very low amount of EMF, 4.1mG, and saves 40% more electricity than a standard dryer with coil heating element. With 1100 WATTS of power, this dryer's heat and power feels like an 1800 WATT standard dryer. Other features include: cool shot button, multiple heat/speed settings, 10 ft. industrial cord, one year limited warranty.